Values & Beliefs

No matter if you are an HR professional setting up an ambassadorship program, a marketeer trying to clear budget for a new campaign, an IT manager trying to nudge people into using better paswords or a senior leader wanting to get employees pumped for the new company strategy, you are always communicating with people. Goals, messages and mediums will differ, but the person on the receiving end of your message, until AI goes completely Terminator on us, will be a human being.

That’s the reason why, when we help, train or coach people, we will always start by looking at the values and beliefs that are driving certain behavior within their professional environment. Enhancing or changing behavior and skills needed to show that behavior, are only possible when the message and call to action are inline with a person’s values and beliefs. Start with WHO is in front of you, what drives them, how do they currently look at the world and what are they looking for and your message will become inspiring and convincing and people (team, employees, board members,…) will take action on your ideas.

Beliefs values and behavior visual


Stand Up Communication Model

Once we know what your goal is, who you are talking to, what currently drives them and their world view (values & beliefs), we can start crafting your communication and turn your message into an engaging story. We will use our 5 element model that we use for any form of communication or storytelling (blogs, videos, presentations,…) and that will significantly increase the impact, no matter what message your are sharing with your organization, peers or team.

Stand Up 5 elements of persuasion model 2020

Want to know more about this model, our way of working and how it will change the way you communicate and build trust in the workplace?Get in touch with us and we will happily share more information with you or get a copy of our Stand Up book and read through the 5 chapters that each represent an element of the communication model.


Let's start the conversation. Leave your details and we will get in touch with you.

(GDPR: Your data will only be used and stored for this conversation. You will not end up in a mailing list or a commercial database)