Read it. Enjoy it. Share it.

One of the most frequently asked questions we get is how to add jokes and humor to a story. Or just simple, how can I be more funny. Now as it says in the book, if you are not funny, don't try to be funny, but with the following 3 tips you can BE funny. They will always work and will allow you to entertain without risking cringy moments or badly prepared jokes that could downsize your credibility.

When Belron’s European Distribution Center (Carglass) asked us to write the storyline for their new process video, Natalie and I were honored and very pleased to hear that the briefing went as follows: Show what we do here in Bilzen, but don’t make it just another process video. Make it an actual story that triggers emotion. No actors can be used. Our people are the stars of our company, so they will be the stars in this video.