When Belron’s European Distribution Center (Carglass) asked us to write the storyline for their new process video, Natalie and I were honored and very pleased to hear that the briefing went as follows:

– Show what we do here in Bilzen, but don’t make it just another process video.
Make it an actual story that triggers emotion.
– No actors can be used. Our people are the stars of our company, so they will be the stars in this video.

We went to work with their trusted video partner and even though the weather wasn’t our friend during those autumn days, the result turned out beautiful and the people rocked their parts.

The most beautiful thing about this project: The Whatsapp group with all the employees that had a role or were in some way involved. The enthusiasm, pride, motivation and fun was truly heartwarming. The biggest compliment any employer can get.

Special thx to Tim Berx and his team for believing in us from the very start of our company. Philip Dirix for the beautiful film and editing work and bringing the story to life.

#standuptostandout #storytelling