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When Belron’s European Distribution Center (Carglass) asked us to write the storyline for their new process video, Natalie and I were honored and very pleased to hear that the briefing went as follows: Show what we do here in Bilzen, but don’t make it just another process video. Make it an actual story that triggers emotion. No actors can be used. Our people are the stars of our company, so they will be the stars in this video.

A lot of companies make the occasional corporate video, but besides the actual production of the movie, two challenges always arise. Number one: writing a good story, that is informing and entertaining, so it touches people's emotions and actually gets watched. Number two